If you run an eCommerce website, then you know that SEO is critical for your success. Unfortunately, many business owners don’t take the time to optimise their website for search engines and they’re missing out on a lot of potential traffic.
In this article, we will discuss why SEO is so important for eCommerce websites. If you’re looking to build an eCommerce store that is fully optimised for search engines, hiring a reputable eCommerce website builder is the way to go.
People Use Search Engines to Find Products
SEO consulting services are so important for eCommerce websites because people use search engines to find products. If your website isn’t optimised for search engines, then you’re missing out on a lot of potential customers.
According to a study by Google, ‘92% of shoppers worldwide turn to search engines before making a purchase.’ This means that if your website isn’t ranking in the top results for relevant keywords, you could be missing out on a huge portion of your target market.
SEO Can Help You Rank Above Your Competition
Another reason why SEO is important for eCommerce websites is that it can help you rank above your competition. If two eCommerce websites are selling similar products, the one that is more visible in search engines is more likely to get the sale. This is because people are more likely to click on the first few results in a search engine.
Therefore, if you want to beat your competition, you need to make sure your website is optimised for search engines.
SEO Drives Organic Traffic
Organic traffic is the best kind of traffic for eCommerce websites. This is because it’s free and it converts well. If you can rank your website high in search engines, you’ll be able to get a lot of organic traffic from people who are searching for products like yours.
According to HubSpot, ‘61% of marketers say generating traffic and leads is their top challenge.’ This means that if you can get your website to rank well in search engines, you’ll be ahead of a lot of your competition.
SEO Can Help You Build Trust and Credibility
When people see that your website is ranking high in search engines, they will trust your brand more. This is because it shows that you are an authority in your industry. If you can build trust with your potential customers, they are more likely to buy from you.
According to Forbes, ‘64% of consumers say shared values are the main reason they have a relationship with a brand.’ This means that if you want to build relationships with your customers, you need to make sure your website is optimised for search engines.
SEO Can Help You Increase Your Revenue
If you can get your website to rank high in search engines, you’ll be able to get more traffic and conversions. You’ll make more sales and earn more revenue. According to a study by Moz, ‘Search engine optimisation leads have a 14.60% close rate while outbound marketing leads have a close rate of just 0.70%.’ This means that if you’re not optimising your eCommerce website for search engines, you’re missing out on a lot of potential sales.
SEO is critical for the success of eCommerce websites. If you want to build trust with your customers, rank above your competition and get more organic traffic, you need to make sure your website is optimised for search engines. Don’t miss out on potential customers by neglecting SEO!